New Uses, Styles for Online Now! Icons

An easy way to enhance your MySpace layout is with creative uses of that simple, Online Now status icon. Online Now! icons are the small logos placed on a MySpace layout that lets a viewer know your online status. If you are online, a basic icon will simply flash the words “Online Now”. Having this feature as part of a MySpace layout is helpful in that it allows you and fellow MySpace users to connect even more quickly.

The problem with the basic Online Now icon is it does little to personalize your Myspace layout. MySpace layouts are meant to be a means of expressing your personality online. And why shouldn’t this extend to your Online Now! icon?

Of course, there’s no reason this shouldn’t extend to Online Now! icons and now, with the rapidly increasing numbers of unique icons, you can use this simple feature to further enhance your MySpace layouts. Instead of just being online, your MySpace layout can now let people know your online status with such sayings as “Roar”, “Pimping Now”, “Call Me” and “Being Beachy”. Each of these unique icons uses a combination of glitter graphics, animations and other styles to draw attention not only to your online status, but also to your Myspace layout.

To add an Online Now! icons to your MySpace layout, all you have to do is copy the code from a MySpace layouts provider website and paste it into your MySpace layout profile. Once it is saved, all of your cyber friends will be able to tell if you’re there, busy or even “drunk” – all with just a quick glance at your MySpace layout.

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Your MySpace Page is now a part of your resume … whether you like it or not

According to a recent study, a vast majority of human resource recruiters search online to learn more about prospective applicants. And of those, the majority eliminates applicants from consideration if they find anything circumspect on social networking sites. So, while some studies suggest that social networking sites can even the technological playing field for some, exercising poor judgment on these sites can actually derail one’s career.

A San Jose Examiner report found these results from an ExucuNet annual job search and recruiting survey. The Survey polled 100 executive recruiters and found that nearly 85% of job recruiters and executives use search engines to learn more about job applicants and over twice as many applicants were eliminated from job contention because of content they found posted by the applicant on their personal MySpace or Facebook page. A 200% increase from the 2005 study.

Steven Rothberg, founder of CollegeRecruiter.com, advises college students to exercise better judgement while managing their online presence. “As a rule of thumb, do not post any information online anywhere unless you would feel comfortable showing it to your grandmother,” Rothberg cautions. He advises that students cleans their pages of risque photos, bragging stories of sexual conquests, or controversial opinions that could end up being a red flag to prospective employers. He also cautions against blog posts complaining about previous job experiences as they indicate to recruiters how you may handle your future employment.”

Dave Option, chief executive officer and founder of ExecuNet agrees. He states that a few moments of emotional midjudgement can derail your career dreams for the rest of your life. Or at least a large portion of it. “When it comes to managing your online image, you need to know that a couple of minutes of misjudgment can have a very, very long-term implication. Anyone looking for employment needs to keep in mind that recruiters will go to a computer long before they go to a telephone.”

And what’s harder is, even if you cleanse your online presence of any questionable content, that doesn’t mean it’s gone forever. Archive sites like the Internet Archive (http://www.archive.org/index.php) use automatic web-bot to archive sites all over the web, and often without the user’s permission. The result is that while users have succeeded in cleansing their current online presence, the questionable content is never really gone as long as computer savvy recruiters know exactly where to look. So, it’s often a good idea to contact these sites and request that they block access to archived material which you haven’t given your permission to store.

In the end, while using the Internet as a tool of free expression can be liberating, it’s consequences can often follow users who post potentially controversial or racey content which may prove embarrassing to companies or even make them legally liable. And simply put, most employers simply won’t take the chance, no matter how qualified an applicant may be.

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Social Networks are not only beneficial, they’re addictive

CBS news reports that more and more students find they may be addicted to social networking sites like MySpace and Facebook. With a member’s social network literally worldwide, it isn’t uncommon for users to be up all night either connecting with online friends, but also creating content for their own online presence. The result is not only learning social and technological skills, but the downside is that it’s not uncommon for school work, or even regular job performance to be neglected as a result.

The reason is quite simple. With easy online access (universities have online email and access for every student) and the fact that members of such sites like MySpace, Twitter and even Facebook can keep up with just about every moment of someone’s lives, it becomes rather mesmerizing to see what happens next, or to catch up with literally hundreds of friends around the world any time of the day or night.

The condition is so widespread that even the American Psychiatric Association estimates that millions of Americans are not only addicted to being online, they find it difficult to function without a social network impacting their everyday life. And that’s why the APA is pushing to have internet addiction recognized as a real affliction.

But with the widespread freedom of having access to just about anyone at any time opens the door for negative aspects of social networking including stalking. If a relationship doesn’t work out online, it isn’t uncommon for users to become victims of either stalking or even cyber bullying. Recent headlines of a teen who committed suicide after an adult masquerading as a fellow teen humiliated her online is a perfect example of the negative aspects of giving perfect strangers unprecedented access to one’s everyday life.

According to the APA, there are ways users can detect their own internet addiction. The simple sign is that if you find you can’t function in your real life without the social networks or even Internet access in general, then you need to recognize that you have a problem. And there are a few steps one can use to even manage it as we move forward with our online lives:

  1. Set limits: Associate your social network as a leisure activity, not something you need to accomplish every day. Set aside a time of day, for example your lunch or coffee break, to visit the sites.
  2. Turn off e-mail notifications: Many sites send e-mail alerts when someone posts a message on your social networking page. Getting lots of these e-mail alerts can tempt you to visit the sites more often, so its best to disable this feature.
  3. Don’t leave your social networks open: People using tabbed Internet browsers may tend to leave windows open. It’s best to close out those windows when you are through with your alloted time.
  4. Don’t network on your phone: Many social networking sites have mobile applications. If you feel you are on the verge of addiction, you should ask yourself if you really need this on your phone.
  5. Finally, unplug. Take time away from the Net for vacations or actual social time. Exercise, read, or create another hobby.

By using steps like this to manage one’s online life, users can use the Internet rather than the Internet using them.

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Ways parents can protect kids in MySpace

While MySpace can have a seriously empowering impact on our kids, there’s also a seedy side of the social networking site that should prompt parents to pay close attention to their children’s presence online. MySpace and Facebook are rather like the wild west of the Internet. And can easily be a mirror image of what goes on inside the mind of a teen or young adult user who seeks out others who may feel or experience the same sort of things that teens usually experience – i.e., trouble fitting in, curiosity of sex and drugs, or even just people who like the same things they do. Trouble is, that predators and purveyors of porn know this and can use social networking sites as a net for potential victims.

Does this mean that because of a negative element, parents should prohibit their children from joining social networking sites like MySpace? Far from it. Recent studies show that joining and participating in social networking sites like MySpace or Facebook can not only give children valuable social and technological skills, but that these SN sites can actually level the playing field for children from lower income families who find it a hard time to technologically “keep up with the Joneses.” And using a few simple steps can not only protect kids on MySpace, but give parents a peace of mind as to what their kids do and don’t do online.

Parents should first never assume that they’re kids are playing the rules and only going online when the parent knows about it. Often times, they’re on in spite of a parent’ wishes. President Ronald Reagan had an old axiom “trust, yet verify.” Protect your kids by verifying that their Internet usage is both appropriate and constructive. To do this, parents can install key loggers or even hardware based archivers which can chronicle, and even regulate online usage. Children may object to this, but communication from the very beginning can help a child understand that the parent is seeking to protect them, not control them.

Understand though, that today’s kids are growing up in the digital age and chances are, they know more about technology than you do. As such, many kids have become the family’s de-facto tech support. This usually means that kids can work around any attempts to find out what they’re up to. They can create more than one profile, or disable any software or hardware if they really don’t want mom and dad to know what they’re doing. While technology can help guard your children from the undesirable aspects of an online life, they certainly shouldn’t be solely relied upon as a baby sitter.

And easy way to keep a child’s activities out in the open is to make sure your computers are located in a central location to make it both easy to monitor and more difficult for a teen to pull the wool over a parent’s eyes. But understand this. Most kids, when pressed about whether they have a MySpace presence may simply lie about it and say they don’t.

Finally, talk to your kids about MySpace. Be honest. Have an account yourself. Talk about the benefits of social networking and caution against the negative aspects.

Using a multi-faceted approach can not only let your kids enjoy the benefits of social networking sites like MySpace, it can give you piece of mind knowing. After all, knowledge is power.

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Social Networks like MySpace even the playing field but it can lead to other consequences

Though many people experience a so-called “digital divide” when it comes to technology, according to a recent study social networks like MySpace benefit everyone with technological, creative, and communication skills, regardless of economic status. The study surveyed students from the age of 16-18 in urban high schools throughout the Midwest.

“What we found was that students using social networking sites are actually practicing the kinds of 21st century skills we want them to develop to be successful today,” Christine Greenhow, a learning technologies researcher from the University of Minnesota’s College of Education and Human Development, said in a release Friday.

The new study, which found that 94% of all students had access to the Internet and participated socially online directly contradicts a 2005 Pew study which found that students from economically disadvantaged families suffered a digital divide. Over 80% use the Internet and nearly three quarters are plugged into social networking at such sites as MySpace.

“Students are developing a positive attitude towards using technology systems, editing and customizing content and thinking about online design and layout,” Greenhow continued. “They’re also sharing creative original work like poetry and film and practicing safe and responsible use of information and technology.”

However, like everything in life, the results show access to those technologies is a two-edged sword. An increase in so-called “cyber bullying,” as evidence by the high profile court case where an adult masqueraded as a teen girl and humiliated another girl into committed suicide, has prompted many state and federal legislatures to consider legal alternatives which would make cyberbulling a criminal offense. Research suggests that over fifty percent of kids have been cyber-bullied in some regard by either being ridiculed online or even had their passwords stolen and their accounts hacked.

“The problem with cyberbullying is that kids aren’t even safe in their own home, because they’re being harassed through the computer or cell phones 24/7 potentially,” said California Congresswoman Linda Sanchez, “we’re seeing increasing violent actions resulting from it.” Sanchez is the co-author of the bill which would make cyber-bullying a crime.

But even though users of such sites like MySpace and Facebook can face some hassle, the results of the Minnesota study show that regardless, student benefit both socially and educationally from having a presence online and that MySpace and other social network sites may be what has leveled the playing field for low-income students who have become just as technologically proficient as their friends. The study also goes on to suggest that school’s efforts to block access to such social networks can have a detrimental effect to a student’s technological development and, in fact, educators should actually encourage their students to develop a life online through them.

With access available through libraries, cell phones, and other technologies, the challenge isn’t so much hardware based at literacy centered. And having a social network that can actually be world wide not only improves that literacy, but gives students growing up online a wider world view.

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Facebook bypasses MySpace for the first time …

Competition is a marvelous thing, especially when the proverbial eight hundred pound gorilla gets challenged by another eight hundred pound gorilla. The result of such a clash of titans in the Internet world can only mean better communities, better websites, more features. So, when Facebook officially passed MySpace in internet traffic for the first time this week, it was huge news – except to Rupert Murdoch.

When you look at pure numbers, it would seem to be a horse race. But there’s more to the story than simple numbers. In the last year, Facebook has racked up a mammoth 160+ percent increase in new visitors - 123 million new visitors in May alone – and while Myspace has enjoyed a respectable 114.6 million new visitors (a 5% growth) last month, the fact is obvious, Facebook is on the rise, and MySpace has plateau’d.

How has Facebook managed to zoom past MySpace? Well, it could be that Facebook has been much more successful in abating spam to its members, something that MySpace is notorious for, high profile spam lawsuits notwithstanding. It could also be that Facebook has decided to drop its college and young adult niche attraction and has started to cast a wider net to drive more net traffic its way. But in reality, the research suggests that Facebook is simply more popular with users outside of the United States since Facebook has targeted those who speak Spanish, German and French by creating multilingual versions of its site in recent months. Looking at the Data from the United States alone, MySpace still attracts twice as many users, but Facebook is still growing at a faster rate.

But there are other tools that Facebook has developed which have attracted new users (some poached from MySpace). There’s the keyword search utility that enables members to find others of like-minded interest in exacting detail. Or, the themed applications such as popular fantasy football and interactive games. Lastly, Facebook has become a fresher presence with a completely renovated look to it’s website, whereas MySpace only recently revamped it’s look. But frankly, it still looks like the same old house with the furniture moved around.

What is prompting such an all out competition for users of free social networking services? According to internet marketing watch dog eMarketer, the answer is online advertising dollars which has ballooned in the last few years to about $1.4 billion annually, half of which come from companies in the United States. This may be a bigger reason why MySpace has undergone a redesign of its site – to attract advertisers with larger ad spaces. But the decision to attract more advertisers at the expense of their users may also be why Facebook’s popularity is surging. Could it be that users are fleeing the new MySpace to get away from the ads?

Only time will tell which of these two social web behemoths will emerge victorious, but one thing is sure, competition will always benefit the client base.

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MySpace continues their fight against spam; Wins $6 million settlement

Who needs public funding when you have a horde of international spammers on the court stand? Once plagued by spam and phishing plots galore, MySpace has been taking a stand against the spammers as of late. You can add another victory to the list after MySpace won their most recent court battle against Media Breakaway CEO Scott “Spam-King” Richter for a reported $6 million deal.

This announcement comes only a month after MySpace received a $250 million settlement from spammers Stanford Wallace and Walter Rines. A judicial arbitrator decided Friday that Richter was to fork over $4.8 million in damages and a $1.2 million compensation for legal fees to MySpace. Richtor’s father, who stands as president of Media Breakaway, commented that the $6 million decision was only 95% of the fees in which MySpace originally requested.

When MySpace originally filed the claim back in January 2007, the social networking site requested $100 for every unlawful e-mail message sent, which would have resulted in an award in the hundreds of millions of dollars. The arbitration would eventually lead to denying MySpace the original hundreds of millions they requested.

MySpace accused Media Breakaway of violating the CAN SPAM Act among other legal security statutes which had pounced its members with unwanted spam from hijacked accounts in August 2006. Media Breakaway maintains that since they were told that there service was involved with suspicious MySpace activity that they have now taken a clean path.

While Scott Richer and Media Breakaway do not plan on appealing the arbitration’s decision the company denies responsibility for the “certain affiliates who violated Media Breakaway’s own affiliate terms and conditions.” Media Breakaway seems to believe that their company provided a legit service, but the motives of others led the service to be used for suspicious activity. Although, they do believe that blame was rightfully placed on them for the distribution of unsolicited e-mails to MySpace users.

The spam in question, which promoted a site called consumerpromotionscenter.com, duped MySpace users into thinking they had received a linked message from one of their friends. These hijacked accounts were then used to send mass messages to a user’s entire contact list.

This is not the first time that Scott Richter had been accused of illegal spam operations. RealBig.com, Richter’s previous company, was forced to declare bankruptcy after Microsoft filed a $50 million dollar lawsuit against them in 2005. The lawsuit was later settled in 2006 for a sum of $7 million.

While MySpace did not receive the sum of money they had originally requested, the repeated victories from the social networking giant continues to bring down spam monster companies from involving themselves within the community. But if history has taught us one thing about the Internet, it’s that spammers will always find a way to produce results. Whether it be through harmless, yet annoying PR messages or unlawful hijacking of private user information.

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MySpace gets legal payday against Spammer

Scott Richter is a name that most people in MySpace weren’t too happy with. This is largely due to the copious amounts of SPAM sent to members through various MySpace accounts Richter co-opted by a process known as “phishing” and directed users to the website ConsumerPromotionCenter.com. Wiki defines “Phishing” as “… an attempt to criminally and fraudulently acquire usernames, passwords and credit card details, by masquerading as a trustworthy entity in an electronic communication.” The result was, according to MySpace, a settlement worth nearly $6 million dollars.
“We respect the decision of the arbitrator, and we’re not going to appeal it,” said Steven Richter, Scott Richter’s father and chief counsel of the company Media Breakaway. “We’re going to pay the money (the arbitrator) awarded.”
This is the latest in a series of judgments won by MySpace in an effort to stem the tide of spam. Earlier this year, MySpace was awarded a $230 million anti-spam judgment against spammers Sanford Wallace and Walter Rines. And as in that case, MySpace has declared victory in a statement saying “This award reflects MySpace’s continued momentum and holistic approach to ridding the site of spammers and phishers … We will continue to do our part in cleansing the Internet of this invasive onslaught of spam.”
And while they can point to that nearly quarter billion dollar judgement as proof their efforts to protect their members from spam is indeed working, it seems to actually just be another revenue stream for a company who only had two staff members dedicated to fight such phishing activities that Richter is accused of. Now, MySpace claims they have a dedicated staff of forty for that purpose.
Addition, while at first, it seems to be a victory over the man known as the “Spam King.” In fact, the tables are the other way around since Richter won a judgment to have the civic case taken over by an arbitrator, rather than submit to a court trial he was sure to lose. And according to Richter, the $6 million dollar award to MySpace was actually 95% less than what was original asked for by MySpace and as such, represents the cost of doing business in the surprisingly lucrative world of Spamming. A cost that Richter is rather used to paying.
In 2005 Richter was forced to pay $7 million to Microsoft Corp. after similar charges were lobbied by Redmond against Richter’s former spam company Optinrealbig.com.
What’s interesting is that while Richter was busy shelling out seven figures in settlements for what some see as unethical and perhaps flat out illegal internet behavior, he was actually removed from antispam organization Spamhaus’ list of known spammers that same year.
In addition, while MySpace claims that such headline grabbing judgments show that their efforts are taking hold, it does little to stop the flood of porn spam messages that members deal with on a daily basis. I guess they need to create an anti-porn department as well.

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MySpace gets collectively into the movie business

The world’s first “publically generated movie” will make its debut at the Edinburgh Film Festival this year. According to MySpace, the $3 million dollar comedy, “Faintheart,” was created in collaboration by MySpace members who contributed story elements though the online Networking site. Once the story was pieced together by producers, directors were encouraged to submit short film reels through their MySpace accounts for consideration.
About a thousand hopeful helmers submitted their films and that list was whittled down to twelve by a panel that included actress Sienna Miller. Once the list of three films wass reached, MySpace placed all three on their website for members to vote on and the winner, director Vito Rocco, got the gig. Rocco hit the ground running and began casting. The main role of Richard, a lowly storeworker whose hobby is dressing up as a Viking and recreating the Norse invasions, was gobbled up by Eddie Marson, of Miami Vice and The Illusionist. The film also features Ewen Bremner, best known for the role Spud in ‘Trainspotting’, and Jessica Hynes, who was featured in the indie cult hit ‘Shaun of the Dead’.
The remaining supporting roles and extras were put out for audition to actors who were, you guessed it, members of the MySpace community. 20,000 MySpace members auditioned for 10 parts, but were also asked to provide various jokes and snappy one-liners to be used in the film. The Soundtrack was created by once again asking MySpace members to send songs in and recordings to audition for the sound track. Another ten were chosen.
One would think that such an all inclusive manner wouldn’t work very well in creating a cohesive plot for a movie. Only time will tell on that front. However, according to James Surowiecki, author of The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations, decisions that are made by a collective group of individuals are often better and more accurate than could have been made by any single member.
“If you ask a large enough group of diverse, independent people to make a prediciton or estimate a probability, and then average those estimates, the errors of each of them makes in coming up with an answer will cancel themselves out,” Surowiecki says in his book. “Each person’s guess, you might say, has two components: information and error. Subtract the error, and you’re left with the information.”
So, when producers posted various scenes on MySpace and asked members to comment on what works and what doesn’t, and then offer potential solutions, that input was incorporated into the film’s final form.
But will a crowd’s wisdom translate into the ticket and DVD sales? That depends on how well the viral marketing campaign that MySpace will throw behind does in getting online fans to fill movie seats. Either way, it’s an interesting experiment in an medium that is by it’s very nature collaborative.

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MySpace to unveil major layout redesign

Often chastised as being an eyesore for style conscious users, MySpace has announced that they’ll be unveiling a large-scale redesign of their social-networking site later this week. The redesign will mean major design changes to MySpace’s home page, navigation scheme, profile editor, search and the MySpaceTV Flash player.. Most people say that this redesign is well overdue, as the social site has stood with their feet planted on the subject of their unsatisfactory design.

After competitor Facebook announced that they were playing around with an upcoming redesign, MySpace refuses to be outdone. Starting Wednesday, MySpace users will witness the first step in the overhaul, which has been in development for the past 6 months according to MySpace spokesmen.

The home page navigation scheme will be whittled down from 30+ links located on the top half of the page to 5 key navigational paths (home, mail, profile, music and myspaceTV) with the 28 other links available via a drop down menu bar.

Along with the design overhaul, the MySpace search functionality is also getting a boost. Search will now feature tabbed searching capability for multiple searches being ran at once. The MySpace People Search feature will also be renovated with a new coat of paint. Friends now show up as the top search result based on queried name, followed by people who are in your direct network, and then finally based on the global network, thanks to integration of the open source Lucene project. Pre-redesign, the search service had no personal network intelligence. Sending a search query of a common first name would result as a mess of a result.

MySpace will also perform a new unveiling of the Flash-based MySpaceTV, which according to MySpace, will now feature video of 480p when available, cleaner and easier controls, plus a new true full-screen mode.

MySpace worked together with San Fransisco-based firm Adaptive Path for the new design and architecture needed to help improve the network.

The MySpace redesign might prove to be too little, too late, as Facebook has already met and by all probability surpassed MySpace’s unique user statistic count. If MySpace can prove themselves to still be a viable networking site, rather than a living, breathing advertisement, they could pose a threat towards Facebook’s ever-growing market share.

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